The scene is the coronavirus pandemic in 2020. Everyone is staying at home and everything is shut, including bars. Such was the situation for Sameer Mirajkar and Viraj Sawant. For them, staying at home was fine but the lack of a good drink was not. So, with all their home bar equipment and essential mixology skill, they created their favourite whiskey cocktail. But, sourcing the ingredients was tedious! They imagined what life could be like if everything they needed for a perfect drink could be in one place. The rest, as they say, is history. Three people who love fantastic cocktails and adore convenience even more, came together to found InACan.
A bar experience without any hassle
That is the concept behind InACan. Sure it helps that the cocktails are high quality, ready-to-drink and the most delicious craft cocktails you’ve ever had. It also doesn’t hurt that InACan has drinks that always have an extra edge, level of refinement and special ingredients. And sure, it’s amazing that all of that is kept ready in one tiny 250ml can. But, the most important thing is still that you get an amazing bar experience that you can put in your refrigerator.
InACan has revolutionized the way we can enjoy our cocktails. Imagine if the best bartender made the best cocktail at the best bar in your city. Now, imagine if all of that was sitting in your fridge waiting for you – that’s InACan. A genuinely fantastic cocktail made by a truly fantastic team that wanted you to feel the vibe of your favourite watering hole at home during a time when all bars were shut.
International operations experience and growth strategy expertise meant he was the perfect person to look over InACan’s operations. That also means he’s probably the most stressed out of the bunch so it’s a good thing he managed to make a solution for that.
The Beverage Scientist
The brain behind the booze. Varun brings the bartending expertise needed to give InACan cocktails an edge over competitors and a flair to the taste. He’s a two-time winner of the National Diageo Reserve World Class Competition and India’s Best Bartender 2013-14. He also won Teacher’s Glasses Best Bartender – India 2019. He founded Bar Bundle – a company that offers a beverage experience including product development, beverage training, bar consulting and marketing programs for alcohol brands. There couldn’t be a better Head of Product Innovation at InACan.